The marketing team at GCS Malta are more than happy to assist you in determining your brand concept. In conclusion, there is no one size fits all concept when it comes to choosing the right font that best describes your brand. So sit back, enjoy the type inspiration, and pick out the best sans serif fonts for your next design project. What is a sans serif font We’ll show you, with some inspiring sans serif font examples you can download now. light, semibold, bold, etc., will make the font versatile in communicating different messages but with one font. 20 Most Popular Sans Serif Fonts for 2021 Let’s take a look at some of the most popular sans serif fonts for 2021. Select a font that has multiple weights and styles, i.e. Our marketing team suggests having two fonts that are similar in letter height or width or by the same designer. However, it is a tricky task to select which fonts work together by showing the right amount of contrast. Choose fonts that have the right amount of contrast.Įmploying multiple fonts for your brand is an effective way to create hierarchy in your designs. It will eliminate fonts competing with one another. A rule-of-thumb to keep in mind in your font selection is to have between one to three different fonts. Having too many fonts in your designs will make it look cluttered. Here are a few guidelines to help you make the right choice. Choose the font that exemplifies your brand.īoth fonts can be effective when used properly, though it’s essential to choose a font that’s right for your brand. Finally, companies favour these fonts as they make their company more relatable. The four most popular sans serif fonts are Helvetica, Open Sans, Proxima Nova and Arial. ![]() Companies who are just starting or are in the tech industry favour these fonts as they want to give a sense of cutting edge and more humanistic. These fonts are more casual, informal, friendly and approachable. Sans Serif and your brand.Ĭompanies who want their brands to appear more youthful and relatable tend to use sans serif fonts. Finally, serif fonts create a sense of formality and credibility due to their use in print newspapers. The four most commonly used serif fonts are Georgia, Times New Roman, Garamond and Baskerville. Such examples of companies who prefer a serif font are law practices, editorials and insurance companies. They give people a feeling of elegance, confidence and trustworthy. Serif font and your brand.Ĭompanies favour serif fonts who want to appear more reputable, established and serious. Many web designers prefer this style as the clean-cut lines, and sharp edges are clearer to render on a screen. They embrace modern, approachable and clean notions. Sans Serif fonts communicate a different message. They have a history that dates back to the 18th century and is still powerfully used today in traditional mediums. Serif fonts depict traditional, established and trustworthy notions. On the other hand, Sans Serif does not have the decorative stroke. A serif font is a decorative stroke that finishes off the end of a letter’s stem. One needs to understand the differences between the fonts before selecting the best one for you. Choosing the right font that compliments your brand is crucial to provide an accurate perception of your company. Why is it important to choose the right font?Ĭhoosing the wrong font can change the personality of your brand, thus giving the ring impression about your company. The marketing team at GCS Malta discuss fonts and choosing the right font in the following article to make your decision easier. The font of your brand is one of the first things people see when they discover your company so they can set the tone of your brand. Collect fonts and get familiar with different styles and characteristics.Choosing the font for your brand is similar to the clothes you wear, it gives the first impression of the personality of your brand. Learn how to the build design with the type that you love. We also suggest looking at artists who use type to create their art. Pay attention to how type is used to express a brand. Every product and media channel uses type. What is your advice for people new to typography? Sometimes the answer is the first group you found, other times maybe the fiftieth combination. ![]() You’re going to play, trying different combinations to see what they express. If you pick three fonts, you aren’t going to settle for one or two design combinations. What is your advice for designers working with fonts?ĭon’t be afraid to explore and experiment! The more you work with type, the better you become. ![]() Strong and bold? Whimsical and fun? Delicate and elegant? Aggressive and loud? Happy and energetic? Serious and academic? Identify that feeling, and then look at the form that reflects it the best. We always think that form follows feeling. What is your process for selecting typefaces? It can be industrial, elegant, luxurious, or architectural.īecause there’s an honesty to them. Sans-serif is flexible - from thick to thin, to short and tall, and to bold and refined. It gives us a lot of textures to work with. Because we love sans-serif! It’s bold, clean, and modern.
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